Featured Recent Projects

Merit badges, Isos style

These are badges that we had made based on core company values and specialization areas. They were handed out when someone acheved a goal or exemplified one of the core values. The company bags with velcro areas were given out to new employees... with the n00b badge.

Helping Atlassian attack the competition

This campaign was a demand generation effort to help Atlassian rival their competitors: ServiceNow, but also other legacy tools. The campaign included a landing page, a webinar, and a quiz to help with demand generation.

We positioned Isos as the company to help customers migrate from legacy tools to Atlassian. It had very bold and powerful messaging and visuals to help with this, across all platforms.

As with most webinars, my team helped set up the decks and all visuals and post-webinar assets such as editing the recording. I also managed the flow to some extent, joining in on planning and rehearsals. I was the only person that was confident enough to click through, and show and hide the slides as needed during the presentations. Watch the webinar.

Work Smarter and Faster

The theme for Team '23 was about how Isos helps customers. "Work Smarter and Faster..." was the base messaging for this theme. The concept for the design was general and simple to highlight the new brand refresh. It emphasizes the directional rounded corners and heavy use of the official red colors from the core brand.

As in every year, the people at the booth brought supporting material and swag. They also had two different shirts (and a third unofficial shirt) to wear, and coordinated who wears what on each day of the event. To go along with this, we decided to have them all wear blue jeans and iconic red Converse shoes to complete an ensemble of consistent branding and stand out among everyone there.

Creating Demand

We were looking for ways to get more demand for our cloud migration practice. Among the solutions we came up with was a quiz and I took the reign of it and drove it to completion with the help of the team.

Solution

We developed a highly interactive web application with simple screens of information to get people thinking about how difficult a migration is.

Features:

• Simple interaction animations
• Sequential inputs with few options that lead the viwers thought process and give our sales team a few notes
• An animation at the end that is a visual representation of the results followed by an explanation
• A final form that provides us a contact and outputs some more details and essential marketing messaging

Visit The Cloud Readiness Assessment

Illustrating the Codenames

A few years ago, Isos became a portfolio company of Acacia. Since then, there have been some major acquisitions. Each time there was an acquisition, there was a space-themed codename for each prior to it's completion. I was brought into the loop to create a special space-themed patch to use while they were in discussions, as well as for several communications afterwards.

A good example of recent CRO efforts in a webpage

I'm including this as it is one of the most recent projects that I was a part of and includes examples of many recent initiatives sitewide. As a result of a condinued CRO effort this page contains features from the latest standards that I championed.

Features:

• Visuals and theme that coordinate with the Atlassian brand
• Prominent CTA HubSpot module with action text leading the user to a form
• A form that keeps the user on the page when they submit
• A module that appears after the user submits directing them to schedule a meeting

Find them on the Isos homepage and throughout the site.

No, it's not inappropriate—It's a content strategy.

Pain Island vs. Pleasure Island Theory is a way of structuring content to better position products or services. Pain Island represents the customer's current struggles while Pleasure Island symbolizes their desired future state—where those problems are solved, and life is better. The goal of is to position yourself as the boat that takes customers from Pain Island to Pleasure Island, emphasizing transformation and value.

Solution

While studying this theory and devising ways to use it, I came up with this module specifically for this purpose.

Features:

• A reusable HubSpot module
• A tabbed structure with tabs quickly illustrating common struggles
• Content that supports solving the issues and how Isos can help
• Large visuals that illustrate the services

Find them on the Isos homepage and throughout the site.

Handy in a pinch, but there's a lot more to it.

I created this as a quick reference for the design team and some third party partners. There are several pages of the full brand style guide documented in Isos's Confluence, which includes:

• All of these logo's and colors
• Explanations of each color group and how to use them
• Fonts
• Brand messaging
• Personas
• Dos and don'ts
• Brand philosophy
• And more!

I've been evolving the Isos Brand since 2012, and I'm proud of the work we've done. It's a living, breathing brand that is always growing to meet the needs of the company and its customers.

It's still Isos, just federal flavored.

Isos Federal is a separate brand from Isos Tech. It's a smaller practice that focuses on the federal market. It has a different logo, color palette, and messaging. It needed to be positioned as a separate entity, but still part of the Isos family.

Visit isosfederal.com

Not I.S.O.S., iSOS, or isauce... Just Isos

What started as a pet project suddenly gained traction. I worked back and forth with the CEO to come up with a new logo that would be more modern and relevant to the company's current audience.

There were a few key things I wanted to accomplish:

• A new logo that is more modern and relevant
• It was time to shorten "technology" to "tech"
• Fits various sizes and in containers more appropriately
• Bolder and more confident
• A solid attempt to get people away from pronouncing or typing Isos incorrectly

Sadly, circumstances with investors and acquisitions put a permanent hold on releasing it. It's still a fun exploration, and I'm proud of the effort and collaboration.

Th Mod Squad

At Isos the company "culture of collaboration" was one of the biggest focuses. With the help of PeopleOps, we created a company storefront to give emplyees some swag to show off how cool it is to work at Isos.

Over the years, I created many designs for events and they were only really used as giveaways or for the people who attended an event. This was a way to share these designs with everyone at Isos. Swag store credit is given out for birthdays, achievements, and other company events. There's even the ability to gift items through the store externally and most items are available for purchase.

These are a few of the many fun, culture-focused designs that I, myself, have created over the years and included in the store. New designs were also a way for me to reward my creative team who were always coming up with new ideas.

If you happen to feel inclined to purchase something, you can do so by visiting the Isos Mod Supply Shop.